- On May 13, 2020
ROI. The most dreaded acronym within a marketeer’s world. Especially when looking at developing a co-marketing program where the main goal is not necessarily to generate direct revenue.
- On May 7, 2020
In the past, only large, well-established tech giants like Apple, Microsoft or IBM talked about nurturing an ecosystem. Typically, the tech giant at the center of the ecosystem holds tremendous power over each partner, and defines – if not controls – the character of the network. Take Apple for example, who dominated their vast number
- On May 5, 2020
Just because you’ve partnered with a company, it doesn’t mean their sales reps are 100% ready to champion your brands’ products and solutions from the get-go. Having unprepared sales reps can lead to missed opportunities, and in some cases can even worsen your brand image. As a B2B sales organization, you need proven ways to
- On March 18, 2020
With the channel being such a vital route to market in the tech sector, it’s worrying that traditional channel marketing has not been keeping up with developments over the years. This hasn’t gone unnoticed. With digital transformation changing how companies purchase business services and solutions, vendors are pushing hard to readapt and realign their
- On March 12, 2020
Years of speaking to B2B vendors and their partners have led to some interesting conclusions. They all face very similar marketing challenges, no matter the sector. Whilst B2B marketing strategies and trends have continued to evolve, the most pressing challenges faced in the B2B marketing space have always remained remarkably similar: B2B Marketing Strategies
- On January 31, 2020
The traditional Channel Account Manager role is changing fast, with Indirect Sales partners are slowly becoming obsolete - here's what's next.
- On January 21, 2020
2020 is certain to bring fourth a whirlwind of new challenges for channel leaders across the globe. Have a look at our analysis of current trends and best practices going into 2020.
- On January 7, 2020
Find out how tech companies can use partner marketing to improve efficiency & leave more time to overcome some of their biggest pain points.