Channel Marketing Research and Marketing Insights

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The Channel Marketing Research Challenge

Although you might be working with the same partners, the channel you have today is vastly different from the one you had three years ago. Your partners evolve and new technologies and markets are continually emerging and changing. When faced with such rapid growth, how will you know if your partners are still aligned with your strategy? Are they achieving sustainable growth through your technology – or are they doing better with other vendors? Is your partner program up-to-date and aligned with their business models? Channel Marketing Research can help to answer all of these questions.

The Gorilla Solution

To get access to all the tough questions, depend on Gorilla Channel Marketing Research for the most accurate marketing insights. Rather than rushing in and risking your money and resources, allow us to analyse your existing and prospective channels, sales support, product mix, and any other important channel marketing questions for you.

We are able to conduct profitability surveys in order to see if your resellers are earning enough from your products to stay loyal and motivated. We are able to see if you are providing your partners with the correct sales support – do they only need data sheets and brochures, or more comprehensive support, including sales-ready leads, videos and help with their social media?

We can get answers to all of these questions in order to help you make the right decisions, avoid potential mistakes and find new, profitable opportunities. It doesn’t matter if you’re conducting an in-depth analysis of your brand or evaluating price points and profit margins, we are able to provide you with accurate and concise research to help guide your decisions.

The Gorilla Channel Marketing Research Benefits

Gain insights – Our research gives you visibility into the dynamics of your business, including channel partners and channel programs.

Gain efficiency – Uncover ways to provide far more cost-effective reseller support and an improved return on your marketing investment.

Experience proven results – Many of the world’s most successful companies are using Gorilla for results-driven marketing research, including British Telecom, Adobe, IBM, Hewlett-Packard and many more.

Find new opportunities – Discover new ways to sell, minimize risk, and identify problems in the channel.