- On June 12, 2009
Starting at 05:00 am GMT this Sunday, Facebook will be allowing users to lay claim to “vanity” URLs. This means you can have a personalised URL for your Facebook Page (facebook.com/yourname). So instead of finding studio8 Search at the following search engine unfriendly URL:
You will now find us here:
This will be an excellent opportunity for natural search rankings and increasing relevant traffic to your website. On the downside this may also end up causing trademark issues for your brand.
How can I secure my Username, brandname, company services or product ?
Firstly you will need to create a Facebook page, you will then be able to choose your username just like a user selecting a username for their profile. Go to http:/www.facebook.com/yourpagename at 05:01am GMT on Sunday, June 14th and you will be prompted to choose a username for the Page you administer.
For registering your brand name we strongly recommend that you claim your vanity URL to help protect your brand.
Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.
This limitation is temporary. All Pages created after May 31, 2009 or that had less than 1,000 fans on that day will be eligible to claim usernames on Sunday, June 28, 2009.
Natural Search Rankings
The most direct benefit of vanity URLs however, is traffic via natural search. Facebook is the web’s largest social network and one of the most active content hubs. Newly created and old Facebook URL’s are treated with trust and authority by Google. In some cases almost as well as WIKI, LinkedIn and Myspace.
As your website is always restricted to 2 URL’s per set of 10 search results, the Facebook vanity URL update will now ensure that your company’s brand name or your company’s products and service facebook page ranks high in Google. This in turn should help you to own more of the listings for your brand from any set of 10 natural search results, thus helping to send more relevant traffic through to your website.