Channel Marketing Lead Generation Services

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The Challenge

The channel is always looking for leads – but they’re not getting them. In a recent survey, we found that a staggeringly low 20% of channel partners are getting useable, desirable leads from their vendors. A mere 17% stated they get vendor marketing support, and only 23% of them found the support useful. Over 45% wanted more vendor support for targeting and opening new markets. The take-away is clear: channel partners require stronger, more focused and results-driven vendor support and sales-ready leads that can be deal-registered.

The Gorilla Solution

We always start with an honest evaluation of your business, value proposition, competition and customers. If required, we can help you restate and adapt your value propositions.

Next, we bring in our specialist in-house technology teams – security, virtualization, storage, ERP, CRM and cloud – and give them an in-depth brief on your products and target markets. Together, we will develop detailed and thoroughly tested lead-generation scripts.

Then it’s time to hit the phones and launch your program. As we develop leads, each one is comprehensively quality checked, scored and delivered with detailed and thorough information on the opportunity for your partner. Finally, we will provide a complete debriefing on our development process, including personalised recommendations for the next steps. We also list the common objections we heard and how we nullified them. It’s a road map for the future ahead.

The Gorilla Benefits

Get proven results – Our process produces carefully vetted, sales-ready leads for the channel.

Gain insight – We thoroughly analyze your lead generation process and outline any improvements.

See documented results – We will track and record everything – and report on the outcome of every lead.


Our system is tried and tested, we know it works. Just ask some of the world’s most successful enterprises that choose Gorilla to fill up the partner pipeline, including Alcatel-Lucent, Citrix, Cisco, IBM, Kaspersky Lab, Level 3 Tobisha, VMware, and many more. We invite you to join them and share in the success.