Link-worthy Content - Gorilla Corporation EMEA Ltd

Link-worthy Content

  • On September 19, 2013
  • In Blog

Quality content has a very valuable side effect on link popularity:

  • It will naturally attract links from personal homepages, blogs and related niche sites.
  • It can result in online reviews being written – editors always need something new to write about – which will usually include a link to the site being reviewed.

To make others link to your site you need to consider the following questions:

  • What differentiates my site and makes it better than its competitors?
  • How useful is the site?
  • What features does the site offer that makes it unique

Important points to produce a good impression

  • Good design and usability
  • Sense of trust
  • User Experience

 

Link Bait

Link bait is a term used to describe the process of creating content that attracts links to a website.

How it works:

Step 1: Brainstorm – Content ideas brainstormed and researched

Step 2: Creation – Technical implementation

Step 3: Launch (seeding) – Bait released, shared with prominent bloggers and vertical influencers, and submitted to social media portals like Digg, del.icio.us, Reddit, Netscape, etc

Step 4: Pickup – If the content gains traction and visibility at widely-read sites, medium and smaller outlets and personal blogs will likely point to it, and RSS feeds of the link and content will spread across the Web.

Step 5: Search Engine Rankings – The influx of links will cause a direct boost in link popularity of the content piece, as well as an overall boost in site popularity, and search engines tend to reward incoming links with better rankings.

Conclusion and Expected Results

Developing high quality content is an ongoing task for a website that aims to establish itself as a leader in a crowded marketplace. Having compelling, unique content will help to attract more links, improve search rankings and ultimately triumph over the competition.

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