OmniChannel Marketing vs Multichannel Marketing- What's the Difference?

MultiChannel vs. OmniChannel – What’s the Difference?

If you’re a Channel Marketer, we don’t need to tell you just how much the channel has changed over the past few years. It’s been a fairly turbulent time, and many channels never survived the changing landscape. As always, with change comes new terminology to learn. Two key terms that have popped up recently are ‘multichannel’ and ‘omnichannel’ marketing. You’ve probably already heard these terms on leading channel sites, infographics, and possibly in your own meetings.

To put it very simply, Multichannel and Omnichannel are essentially the same thing, but different. Make sense? Good.


The Real Difference Between MultiChannel and OmniChannel Marketing


With so much discussion around the differences between the two, we thought we’d better lay it out as simply as possible.

It all comes down to unified marketing vs. user choice.


  • MultiChannel Marketing: User Choice

MultiChannel Marketing puts the user in charge of how to engage with a brand. The user can choose which platform they engage with a brand with, and each of the brand platforms can have their own unique message.


  • OmniChannel Marketing: Unified Marketing

OmniChannel Marketing refers to a more integrated, unified marketing experience. No matter the platform the user chooses, messages from the brand will remain the same. The customer can be in-store, online or simply looking at an ad on a bus stop – all brand messages will remain the same.

Taking a step back from the channel for a second – you can often find fast-food chains or grocery stores employing this strategy.


So Which Strategy is Right For Me?


The MultiChannel Marketing method allows brands to create unique user experiences tailored around each platform. For instance, the brand’s Facebook page could convey a slightly different message than their print ads. This generally allows brands to cater to a wider audience.

Think of MultiChannel as casting the widest net possible to achieve the most customer engagements.

We’ve noticed the majority of forward-thinking tech vendors lean towards an OmniChannel approach. By connecting all marketing efforts together into one unified approach, you’ll be saving yourself a lot of time and confusion compared to trying to manage several slightly different marketing platforms at the same time.

You’ll also appear more unified (and potentially more approachable) in the eyes of users.




These two unique marketing methods are remarkably similar, and when implemented correctly, your channel can see great success with both.

If you’re looking to create an easy, cohesive solution, OmniChannel is your friend. If you want to tweak each individual channel, MultiChannel Marketing is for you.


Looking for more guidance in your channel endeavours? Visit Gorilla EMEA and take a look at our wide range of channel services.

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