New Domain names for brands? - Gorilla Corporation EMEA Ltd

New Domain names for brands?

  • On August 9, 2009
  • In Blog

Icann, the internet’s regulator has voted to relax the strict rules on  “top-level” domain names, such as .com or .uk.
The decision means that companies could possibly  turn their  brands into web addresses, and individuals could use their names.

Domain names will be based on any string of letters, in any script.

Individuals will be able to register a domain based on their own name, for example, as long as they can show a “business plan and technical capacity”.
Companies will be able to secure domain names based on their intellectual property.

The first potential Top Level Domain will likely be the geo-TLDs such as .cym for Wales, .sco for Scotland, .ldn for London, .nyc for New York.

“We expect that the fee will be in the low six figure dollar amounts,” said Dr Twomey.

The process of introducing the new system will start in 2009, with the first websites possibly coming online in the final quarter of the year.

Whilst we do not expect the majority of our clients to rush to want to register their brand at this fee, it is definatley woth watching to see how things develop.

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