HP Indigo - Gorilla Corporation EMEA Ltd

HP Indigo

Channel Marketing

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BACKGROUND

HP Indigo was once a very small company based in Rehovot, Israel. The founder of the company, Benny Landa, a pioneering genius who single handedly created the digital offset printing sector, through the patenting and subsequent production of innovative technology.

 

CHALLENGES

The technology was ready, the patents were filed, the investment capital, all that was missing was a strong, reliable Marketing and Sales company that could help them scale up.

 

SOLUTION

Intelligency Ltd (acquired by Advanced Alchemy, a Gorilla Corporation company), was hired to become it’s strategic outsource and commercial development partner. We partnered with them to create the first outpost of Israel, in the UK. Initally building their marketing and sales plan together with the Senior management team.