Search Engine Compliance Audits - Gorilla Corporation EMEA Ltd

Search Engine Compliance Audits

  • On September 20, 2013
  • In Blog

Ensure that no illicit SEO practices are damaging your website.

To ensure successful natural search engine optimisation a website must comply with quality guidelines
laid out by each search engine. Illicit ‘SEO practices’ may lead to a site being banned or
penalised from a search engine results page thus having a disastrous effect on any SEO carried
out by an SEO agency

It is important to remember that websites can be non-compliant deliberately or inadvertently
through bad practice. Either way search engines will consider this as ‘spam’ and a website could
be blacklisted and possibly dropped by search engines if it’s found to be using unethical
methods to capitalise on its visibility in search engines.

Here are some illicit practices that must be avoided

  • Unsuitable Content  – Large amounts of nonsense copy placed prominently on the page purely to increase keyword density.
  • Duplicate Content – This occurs when various domains publish identical or almost identical content.
  • Title Tag Stuffing – Title tags which do not match the content of a page or are stuffed with keywords.
  • Meta Tag Stuffing – Meta tags which do not match the content of a page or are stuffed with keywords and those keywords are often repeated.
  • Cloaking or Devious Redirects – Delivering different pages to search engine spiders for the purposes of keyword stuffing.
  • Image Text Spam – Using the “ALT” attribute of the <IMG> tag for keyword stuffing.
  • Hidden Text – Keyword stuffing which is hidden from visitors using JavaScript or Cascading Style Sheets (CSS).
  • Hidden Inputs – Using the <INPUT TYPE=HIDDEN> tag for keyword stuffing purposes.
  • Invisible Text – Adding content to a page and then using the same colour for the text as is being used for the page background, thus making it invisible to the human eye.
  • Noncompliant Frame Use – The use of frames which are invisible to users, for the purposes of keyword stuffing.
  • Noncompliant <NOSCRIPT> use – Usage of the <NOSCRIPT> tag for keyword stuffing.
  • Miniscule Text Spamming – Shrinking text to the point where it is invisible to users and then stuffing the content with keywords.
  • Improper Text Emphasis – Improperly using bold text or header tags to inflate the importance of keywords.
  • Bad Neighborhood Links – Links to sites which employ non-compliant search engine optimisation techniques.

8 digital monitors Google and Bings quality guidelines closely, ensuring we are always up-to-date with the latest changes. These guidelines as published by the search engines and can be found by following the links below. We encourage you to familiarize yourselves with this content and to share this information with all parties internally who may be involved in the development or build of your websites.

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